Copyright 2009, Maark Inc Strategic & Interactive B2B Marketing http://www.maark.com/ exampleId Maark press release http://www.maark.com/ Tues, 12 Jul 2011 01:00:00 GMT MAARK REVOLUTIONIZES DELIVERY OF MARKET RESEARCH AND FORECAST DATA FOR YANKEE GROUP Combining Marketing Strategy, User Experience Design, & Technology Innovation – Leading B2B Marketing Firm Creates New Visualization Environment for Yankee Group's Data Platform Combining Marketing Strategy, User Experience Design, & Technology Innovation – Leading B2B Marketing Firm Creates New Visualization Environment for Yankee Group's Data Platform Boston, MA - Maark, LLC., strategic and digital marketing specialists for business-to-business (B2B) organizations, today announced that global research and connectivity advisory firm Yankee Group has leveraged Maark's marketing and development capabilities to revolutionize the way its market forecast data is presented and used by its worldwide clients. The new online data visualization platform developed by Maark has transformed the way corporate strategy, marketing, market intelligence, and product management professionals view, use, and track the more than one million data points within Yankee Group's Forecast and Monitor products. More importantly, with mobile and wireless trends brought to life in a highly searchable and visual platform, Yankee Group can now empower its clients to make business-critical decisions more quickly. A short video about the innovative collaboration between Maark and Yankee Group on this groundbreaking new offering is available at http://vimeo.com/25464193. "The scope and purpose of this platform necessitated that we bring together a unique combination of marketing strategy, user experience design, and application engineering to create a seamless product that was built from the bottom up," said Shirley Macbeth, VP of marketing and product development at Yankee Group. "Not only did Maark possess this rare combination of expertise, they were also instrumental in helping us develop a completely new platform that makes it easier for our clients to put market-moving data and trends into practice." Yankee Group's Forecasts and Monitors help service providers, infrastructure vendors, software companies, mobile device manufacturers, and others turn opportunity into revenue. More specifically, Yankee Group's Forecasts looks five years into the future while the Monitors offering tracks the current financial and product activities for more than 100 companies worldwide. With the Monitors and Forecasts online data and visualization platform, Yankee Group clients can now quickly spot trends, patterns, and changes in their respective industries, and then easily organize and arrange the data into compelling charts and reports to share with stakeholders. Specific features include: • Online Access: Users can instantly access Monitors and Forecasts from anywhere, regardless of location or device. • Drag-and-Drop Charts: Users can create expert data visualizations by easy drag-and-drop elements, which they can then quickly export into attractive and persuasive reports that they can share with colleagues. • Watch Lists: Users can select specific datasets for the program to automatically monitor and update users in real-time. • Forecast Transparency: Users can dig as deep as they want into the data to see the sources, methodologies, and assumptions behind Yankee Group forecasts. • Keyword Searches: Users can search the massive amounts of data using simple keywords and then sort it according to flexible criteria. "Because of the depth and breadth of available information, our team developed the new online platform so that Yankee Group's clients could have quick and easy access to mobile and connectivity industry data in an easy-to-use visual environment," said Michael Colombo, partner and CEO at Maark. "Now, once a user obtains the information they need, the system allows them to add this valuable data to worksheets, to create custom graphics, and/or to share among colleagues, making Yankee Group's insight and counsel easily available to a multitude of users and channels." ### About Maark Maark is a strategic and interactive business-to-business (B2B) marketing firm dedicated to helping clients such as Cisco, Alcatel-Lucent, Marriott, and others stand apart from the competition. By amplifying the client's vision with market-driven insights, strategies, and Maark's unique creative and technological innovation capabilities, Maark develops highly effective sales enablement tools and mobile apps, rich internet applications, and user interface designs. Founded in 2001 and located in Boston, Massachusetts, Maark helps businesses discover their market opportunity and the unique value of their offering, connect to their audience with compelling stories, and engage their customers with innovative interactive experiences. To learn more visit us at http://www.maark.com, follow us at http://twitter.com/maark, friend us at http://www.facebook.com/MaarkB2B, or call us at +1(617) 723-2122. exampleId Maark press release http://www.maark.com/ Fri, 4 Dec 2009 01:00:00 GMT Maark announces the opening of its new headquarters and launch of new corporate website MAARK today announced the relaunch of its company website as well as the opening of its new downtown Boston headquarters. Celebrating its relocation and continuous growth, the company works to expand on its recent progress in building the leading portfolio in B2B strategic and digital marketing. Boston, MA - MAARK, a strategic and interactive marketing firm, today announced the relaunch of its company website as well as the opening of its new downtown Boston headquarters. Celebrating its relocation and continued growth, the company is expanding on its recent progress in building the leading portfolio in B2B strategic and digital marketing. "2009 has been quite the year for us so far, to say the least," said Michael Colombo, Maark's Chief Experience Officer, "between helping our clients implement innovative marketing strategies to create meaningful impact in a challenging economy, and then growing the firm with new hires, new capabilities, and a new office, we've had a lot on our plate." Located at 109 State Street, just a few blocks from Boston�s Faneuil Hall Marketplace, Maark's new headquarters will be a stable presence in the hub of Boston's financial district. Along with the new location, Maark also launched a new interactive portfolio to better showcase the firm's capabilities and history of marketing innovation. Included in this launch are a new corporate website and a new Facebook fan page to help Facebook users stay on top of the firm's growth and activities. As part of this wave of launches, Maark is also launching a new website for their Business Value Calculator product platform, an industry leading suite of sales enablement products that help sales representatives more easily quantify the business value associated with their solutions. To supplement the website launch, Maark is also launching a new LinkedIn group for selling professionals. "The economy has challenged many of our clients to think more strategically about what they offer and how they bring their offerings to market," said Maark Partner and Business Value Practice Leader, Darrin Fleming, "fortunately we have a rich set of tools that help B2B companies sell with a clearly quantified and articulated value proposition." Focused on market-driven insight applied to innovative interactive experiences, Maark continues to set the standard for how B2B marketing should deliver measurable results. For more information about MAARK, visit www.maark.com. ### About Maark Maark is a Strategic and Interactive Business-to-Business (B2B) Marketing firm. We help you stand apart by amplifying your vision with market-driven insights, strategies and interactive marketing solutions. We help you: discover your market opportunity and the unique value of their offering; connect to your audience with compelling stories; engage your customers with innovative interactive experiences.